We’ve done small trades how displays – backdrops, posters, signage, etc. but never a fully custom built display. When GAIACA decided to go to NCIA 2019, they told us they wanted to make a big splash. The cannabis industry needed to know how important it is to manage their waste output, and they needed our help to convey that message.

We initially planned on providing design direction to the trade show display company, but quickly realized their uniqueness and attention to detail simply wasn’t up to par. Not to mention, despite providing an investment cap, their estimate far exceeded what we intended to spend.
The event was only 5 weeks away at this point, and we realized we had to make a decision, fast. Not being one to shy away from a new challenge, we decided we could design their display within budget and make the unique splash they needed and deserved.

This display nearly killed us – We worked around the clock, and our employees absolutely pushed themselves past every limit they thought they had. To say we’re proud is a complete understatement. Instead of running through every last detail, we’ll touch on the notable elements and let the images do the rest of the talking.

The goals of the trade show display were to bring in as many people as possible, and educate them in a relatively quick manner. We knew we wanted to incorporate interactive elements, including a waste quiz.We’ve done small trades how displays – backdrops, posters, signage, etc. but never a fully custom built display. When GAIACA decided to go to NCIA 2019, they told us they wanted to make a big splash. The cannabis industry needed to know how important it is to manage their waste output, and they needed our help to convey that message.

We initially planned on providing design direction to the trade show display company, but quickly realized their uniqueness and attention to detail simply wasn’t up to par. Not to mention, despite providing an investment cap, their estimate far exceeded what we intended to spend.

The event was only 5 weeks away at this point, and we realized we had to make a decision, fast. Not being one to shy away from a new challenge, we decided we could design their display within budget and make the unique splash they needed and deserved.

This display nearly killed us – We worked around the clock, and our employees absolutely pushed themselves past every limit they thought they had. To say we’re proud is a complete understatement. Instead of running through every last detail, we’ll touch on the notable elements and let the images do the rest of the talking.

The goals of the trade show display were to bring in as many people as possible, and educate them in a relatively quick manner. We knew we wanted to incorporate interactive elements, including a waste quiz.

Not only did we design the entire display, we also coordinated delivery, set it up, and tore it down–Quite the undertaking and a little more than us designers are generally used to! However, the entire project was such an overwhelming success and was so well received.

We could not have accomplished any of this, nor kept any of our other clients happy while we were pushing toward the tight deadline without the tremendous help of our amazing team. A huge thank you to both, Chase & Jordan for your round the clock blood, sweat & tears!

To see the full display in all its glory, go to this post, here.