Now booking for Q2 2025 + Beyond
bluebot
2019-2023
Silicon Valley
>$150,000
From naming and branding to website development and app design, Barkis & Co. was instrumental in transforming bluebot from an idea into a market-ready product. By integrating strategic marketing, team-building efforts, and system development, we created a strong foundation for bluebot’s growth and go-to-market success. Our comprehensive involvement ensured that every aspect of the venture was primed for excellence, innovation, and impact in the emerging IoT market.
Following the launch of a captivating brand identity and website, bluebot experienced exponential growth in brand visibility within its target market.
Streamlined systems for sales, marketing, and customer support significantly lowered operational expenses.
A user-friendly mobile app combined with efficient customer support created an outstanding experience for bluebot users.
Strategic team-building and leadership initiatives fostered innovation and collaboration, resulting in increased efficiency and output.
Defining a product in the competitive and emerging IoT market requires a high level of strategic planning, creative execution, and seamless collaboration among all stakeholders.
Barkis & Co. provided full-scale consultation to bring the bluebot vision to life. We developed the brand’s identity, designed the product’s appearance using 3D modeling and sculpture techniques, and collaborated with international partners to create production-ready molds.
Naming the brand was pivotal to its early market success. Our team conducted comprehensive research to ensure the product stood out in its category, designing an identity that photographed well and communicated innovation, sustainability, and reliability.
A project of this scale required sourcing world-class talent. Barkis & Co. brought together a diverse team, including a Yale water scientist and app developers from across the globe, ensuring every aspect of bluebot’s development met the highest standards of excellence.
We created complete wireframes and interactive prototypes for the bluebot Connect app. Developed in Flutter, the app supports multi-platform deployment on Google Play and Apple App Store for a seamless user experience.
The foundation of any successful marketing campaign lies in understanding the target audience and showcasing a product’s unique value.
With bluebot entering a competitive market, our strategy positioned it as a premium, innovative solution for water monitoring. By highlighting its clamp-on functionality and user-friendly design, we crafted a marketing approach combining SEO, targeted paid ads, and unpaid promotional efforts.
This multi-faceted strategy led to exceptional results, including achieving Amazon’s Choice within six months, maintaining a 4.5-star average rating, and consistently selling at 2.5x the price of competing alternatives.
Through targeted market research, bluebot was positioned as a must-have solution for commercial property developers aiming to reduce water leaks and optimize resource efficiency.
From seasonal promotional pushes to long-term organic search strategies, our marketing efforts led to a 554% increase in sales, demonstrating consistent performance and growth.
The bluebot name faced competition from unrelated products like floor robots for children. By prioritizing strong SEO tactics during naming, we secured dominant authority for bluebot in search rankings.
By strategically navigating common pitfalls of Amazon FBA, such as review scams, we earned the prestigious Amazon’s Choice designation in under six months, solidifying bluebot’s position as a market leader.
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We specialize in crafting impactful brands, designing captivating websites, and devising tailored marketing strategies that drive results. With our knack for blending creativity and strategy, we’re here to transform your vision into a compelling and successful reality.
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