Now booking for Q2 2025 + Beyond
Aero Systems West
2021 - Current
Silicon Valley
>$200,000
In 2015, ASW set out to disrupt the industrial drone industry with their innovative heavy-lift multirotor technology. To elevate their brand and market presence, ASW partnered with Barkis & Co. to execute a complete rebranding initiative after being acquired by Nippon Kayaku. From redefining their visual identity to developing impactful marketing strategies, we helped position ASW as an industry leader. Our work included logo redesign, internal and external marketing materials, video production, and ongoing strategic consulting to drive growth and solidify their reputation.
Drawing inspiration from ASW’s military service roots, we redefined their brand identity to emphasize precision, strength, and reliability. The redesigned logo, with its bold, structured elements, offers a distinctive and highly recognizable mark within the heavy-lift drone industry. This effort extended to refined typography, a disciplined color palette, and comprehensive brand guidelines to ensure consistency and a commanding presence across all platforms.
Building on the Kayaku spirit from parent company Nippon Kayaku, we crafted a marketing strategy rooted in innovation, trust, and legacy. By leveraging ASW’s ties to a century-old tradition of excellence, we developed campaigns that resonate with both modern industrial clients and global audiences. We implemented a strategy that emphasize ASW’s position as a pioneer in the heavy-lift drone industry while staying true to its parent company’s storied heritage
As a boutique marketing agency, we pride ourselves on offering tailored consultation and marketing strategies that position brands as leaders in emerging industries. In the rapidly evolving field of industrial drones, we identified opportunities to enhance visibility, communicate innovation, and elevate brand presence to new heights.
When ASW approached us, they sought direction to define their market position. With a strong product offering but limited visibility, we conceptualized a strategy to showcase their superior capabilities and unique value proposition.
The 2021 rebrand was inspired by upward growth, a nod to ASW’s innovative products and industrial applications. Every element of the logo, from the emphasis on “Systems” to the upward motion in the design, reflects their commitment to reliability, precision, and leadership in the heavy-lift drone space.
We leveraged our expertise in tech and consumer industries to improve inbound sales processes, develop a robust marketing strategy, and establish a dropship program that aligned with ASW’s global vision. This seamless integration of technology and strategy drives results.
Our comprehensive approach to website design included wireframing, UX/UI optimization, and custom development to create a site that not only looks great but delivers results. From lead generation tools to intuitive navigation, we ensured the website serves as a powerful marketing tool.
Modern marketing is no longer just about running ads—it’s about creating sustainable strategies that deliver long-term visibility and value. For ASW, our efforts focused heavily on organic, evergreen content that aligns with Google’s algorithmic preferences. This approach ensures ASW’s digital presence remains competitive even as the market evolves, preventing competitors from simply outspending them to dominate search rankings. By prioritizing high-quality, informative content tailored to ASW’s niche, we’ve built a foundation of trust and authority that resonates with both search engines and audiences alike.
Evergreen content doesn’t just drive immediate results—it compounds over time. By embedding industry insights, regulatory expertise, and practical applications of heavy-lift drone technology into the core of ASW’s marketing, we’ve positioned the brand as a go-to resource for both professionals and prospects. Through this comprehensive approach, ASW has achieved a robust digital presence that is both highly visible and inherently defensible.
Our marketing efforts began with a holistic plan designed to support ASW’s business objectives and long-term goals. From crafting compelling visual communications to refining ASW’s messaging across platforms, we’ve elevated the brand to become an industry leader. These efforts were pivotal in driving a 937% year-over-year increase in sales for FY Q1 and sustaining significant growth into future quarters. By continually reviewing and optimizing the marketing strategy, we’ve ensured ASW stays ahead of the curve in this rapidly evolving market.
While our focus is on organic strategies, paid ads play a critical role in amplifying ASW’s message at key moments. We’ve executed targeted campaigns that strategically promote high-value products and events. Our dynamic ad management ensures the budget is used effectively, maximizing ROI while complementing long-term organic growth. These campaigns have also strengthened ASW’s sales pipeline with consistent, qualified leads.
SEO forms the backbone of ASW’s online presence. By focusing on high-value, long-tail keywords and creating in-depth, evergreen content, we’ve secured top rankings for over 250 industry-specific terms, including keywords that outrank major organizations like the FAA. This organic strategy has driven a 545.5% increase in website traffic with consistent triple-digit growth throughout FY 2024. These results demonstrate the power of prioritizing sustainable content over short-term ad spending.
ASW’s sales channels, including their Amazon storefront and webstore, have become critical touchpoints for introducing the brand to prospective customers. By leveraging strategic, evergreen content and aligning with high-intent search terms, we’ve not only driven consistent traffic but also exceeded annual sales goals across both platforms. These channels serve as a “foot in the door” for customers seeking drone components, positioning ASW as a trusted authority when they’re ready to upgrade from consumer or hobby-grade drones to industrial heavy-lift solutions.
To find out more about our enterprise startup services and pricing, or to schedule a discovery call with us click the link below.
We specialize in crafting impactful brands, designing captivating websites, and devising tailored marketing strategies that drive results. With our knack for blending creativity and strategy, we’re here to transform your vision into a compelling and successful reality.
(831) 920-2141
© Copyright 2025 Barkis & Co. Inc. All Rights Reserved.
When you have a story to tell. ™ is a trademark of Barkis & Co, Inc.