Now booking for Q2 2025 + Beyond
Diggidy Dog
2019 - 2020
Carmel-By-the-Sea
>$100,000
When the owner of Justin Wines sought to redefine his boutique pet store in the heart of Carmel-by-the-Sea, Barkis & Co. was brought on board to elevate the brand both online and in-store. Our team led a comprehensive overhaul that spanned retail layout design, subscription model development, and visual identity refinements. Recognizing the store’s challenges, we provided a clear roadmap to improve visibility and optimize operations during a critical transition.
Faced with the challenge of showcasing over 10,000 unique pet products in a compact boutique, we reimagined the store’s layout to maximize both functionality and aesthetic appeal. From creating dynamic displays to designing a dedicated dog portrait studio, our work seamlessly combined practicality with charm, ensuring every square foot enhanced the shopping experience.
Recognizing the growing importance of online retail, we revamped Diggidy Dog’s digital presence by optimizing their subscription box model and e-commerce platform. By improving inventory management, streamlining order fulfillment, and enhancing their online visibility, we positioned the brand to thrive in the digital marketplace and extend its reach far beyond Carmel.
The Diggidy Dog boutique was designed to captivate every customer who walked through its doors. By focusing on custom art installations and thoughtful displays, we created an environment that was as inviting as it was functional, reflecting the charm of Carmel-by-the-Sea while showcasing the brand’s playful and luxurious vibe.
We transformed the Diggidy Dog website into a robust e-commerce platform, streamlining online shopping experiences for customers nationwide. By integrating subscription box functionality and inventory management tools, we created a seamless connection between the physical store and its digital counterpart.
We played an integral role in developing Diggidy Dog’s pet apparel line, assisting with product design, naming, sub-branding, and creating cohesive tags and marketing collateral. Our efforts extended to high-quality visuals for magazine ads, digital promotions, and social media campaigns, positioning the collection as a leader in the boutique pet market.
We designed bespoke art installations and modular display systems, like slat walls, to elevate Diggidy Dog’s in-store experience. By sourcing sustainable materials locally, we balanced creativity with functionality, making the boutique both efficient and visually captivating.
We optimized Diggidy Dog’s Google Business listing, refining location details and encouraging positive reviews to make the store easier to find in Carmel-by-the-Sea’s unique, address-free layout. These updates improved visibility, boosted foot traffic, and strengthened its reputation as a trusted boutique.
Recognizing the growing demand for curated pet products, we significantly enhanced Diggidy Dog’s subscription box offering by addressing both the customer-facing and operational aspects. Our efforts included optimizing the POS system to seamlessly integrate with subscription management, ensuring real-time inventory updates, and streamlining the backend fulfillment process.
We worked closely with the team to source higher-value, relevant products for the boxes, elevating their appeal and perceived value. Additionally, we implemented efficient processes for staff to assemble and ship boxes quickly, reducing delays and improving customer satisfaction. These enhancements resulted in increased retention rates, recurring revenue, and a more polished subscription experience for both customers and staff.
We identified impactful local ad opportunities and designed stunning print campaigns to drive in-store traffic and awareness. From magazine features to mailers, we ensured Diggidy Dog’s messaging resonated with its target audience.
By optimizing inventory management and adjusting pricing strategies, we streamlined operations, improved stock accuracy, and maximized profitability. Our efforts set the store on track to hit its sales goals.
Through strategic social media management, we increased engagement and partnered with local dog influencers to promote Diggidy Dog. These collaborations elevated the brand’s visibility and drove new customer traffic.
We provided hands-on guidance to improve team efficiency, from POS integration to backend fulfillment systems. Our operational recommendations allowed staff to fulfill subscription boxes and sales with ease, ensuring a seamless customer experience.
To find out more about our retail boutique services and pricing, or to schedule a discovery call with us click the link below.
We specialize in crafting impactful brands, designing captivating websites, and devising tailored marketing strategies that drive results. With our knack for blending creativity and strategy, we’re here to transform your vision into a compelling and successful reality.
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